Reasearch Progress - Methodology

Before I conducted a reasearch, I made some plan like choosing location and techniques, and
also targeted people.

Location
- KLCC
- Bukit Bintang Area
- Pavilion
- Lowyat Plaza
- Times Square

Target audiences
- Woman/Teenagers

Special Events
- PC Fair, KLCC

- MODA Fashion Show: Pavilion, KL


My research methodologies consist of:

- Observation using a medium

By using digital recorder equipment, such as camera, I do the record of the activity
of people as a part of my observation. Recording the activity of people is easier for me
to review all kinds of activities of people.

- Sketches

I also doing the sketches when observing the activity of the people in the certain locations/places.
Sketching is a good way for me to draw what kind of fashion they are wearing. This will also helps me to practice more sketching out the idea for the final idea in more artistic way.

While sketching, I provided some points of the fashion/clothes the people are wearing, like type of clothes, colors and so on.

- Interview

Once I got the information from the observation, my next step is to conduct the interview for the public to understand more about the fashion trends. I did not really provide specific question for the interview and the questions will be given randomly based on the response of the the public, so that I can get further information based on their knowledge about the fashion trend. Here are some generals questions that I asked for the public:

-What type of clothes that people like to wear?

- What is the reason you wear specific clothes?

-Do people wear certain clothes actually been affected by something or they just simply wear them?

-If their clothing affected by something, is it mostly because of:
 * Media/People Influences?

        * Weather?

        * Events?

        * Personal preferences?
        * Customs Practices?

- Do fashion determine the status of the person (like rich people will wear nice clothing design than normal people do)?

The location to conduct the interview is still remain the same, but in different time and date.
My target people for the interview is mostly focus on teenagers, since they most likely know anything about trend issue and fashion lifestyle.